Jeffree Star: Beauty Mogul Turned Wyoming Rancher

Few personal brands have shifted gears as dramatically as Jeffree Star’s. Once known for explosive YouTube drama and a billion‑dollar beauty empire, the star traded Hollywood for a Wyoming yak ranch in 2021 — a move that puzzled fans and signaled a new chapter. Here’s a fact‑based look at what we know about his current life, business ventures, and the controversies that shaped his public exit.

Born: November 15, 1985 · Known for: Makeup artist, media personality, singer-songwriter · Company: Jeffree Star Cosmetics (founded 2014) · Net worth (estimated): $200 million (2024) · Current residence: Wyoming, USA · YouTube subscribers: 15.8 million

Six key facts form the foundation of Jeffree Star’s biography. Each is supported by at least one credible source.

What has happened to Jeffree Star?

Move to Wyoming and ranch life

• Relocated from Los Angeles to Casper, Wyoming in 2021 (Business Insider, leading business news outlet)
• Purchased a large property and began raising yaks, branding it as Star Yak Ranch (Business Insider)
• The ranch reportedly covers 1,000 acres (TikTok, social media platform)

Reduced public appearances and YouTube hiatus

• YouTube upload frequency dropped significantly after 2021 (YouTube channel analysis)
• His TikTok posts in 2024 are sporadic and mainly ranch‑themed (TikTok)
• He hosted a meet‑and‑greet in Casper on July 13, 2024, celebrating the one‑year anniversary of his retail store (K2 Radio, local Casper news radio)

Business focus on Jeffree Star Cosmetics

• The company continues to release new products; a bathrobe and double‑zipped bag launched in January 2023 (Instagram, social media platform)
• His retail store in downtown Casper combines makeup sales with yak‑ranch products — called “makeup and meat” (Business Insider)
• The store also functions as a personal museum with cars and photoshoot set pieces (Business Insider)

The implication: Star saw a ceiling on influencer fame and chose to anchor his wealth in physical assets — land, livestock, a store — rather than algorithm‑dependent content.

What did Jeffree Star do to get famous?

Early career as a MySpace musician

• Built a fanbase on MySpace in the mid‑2000s as a musician (Wikipedia, user‑edited biographical encyclopedia)
• Released debut album “Beauty Killer” in 2009 (Wikipedia)
• The album peaked at No. 7 on the Billboard Dance/Electronic Albums chart (Wikipedia)

Transition to beauty YouTube

• Started posting makeup tutorials and reviews around 2010 (Wikipedia)
• Gained millions of subscribers with bold, unfiltered content (Wikipedia)
• Became one of the most‑followed beauty creators on the platform (Wikipedia)

Launch of Jeffree Star Cosmetics

• Founded in 2014, initially selling lipsticks online (Wikipedia)
• Known for highly pigmented formulas and luxury packaging (Wikipedia)
• By 2020, the brand was valued at over $1 billion (Business Insider)

The pattern: a relentless self‑promoter who understood social‑media leverage before most influencers. The ranch life marks the first time he’s stepped off the accelerator.

Who was Jeffree Star in a relationship with?

Past relationships: Nathan Schwandt

• Engaged to Nathan Schwandt from 2015 to 2020 (Wikipedia)
• The couple lived together in Los Angeles and appeared in YouTube videos (Wikipedia)
• The engagement ended publicly in 2020 (Wikipedia)

Current relationship status

• He has not publicly confirmed a new partner as of 2024 (Wikipedia)
• In interviews he has stated he is not married and is focused on the ranch (Business Insider)

The trade‑off: leaving the public eye also meant leaving the open‑relationship content that once fueled his channel. His private life is now genuinely private.

Is Jeffree Star part of LGBTQ?

• Jeffree Star identifies as gay (Wikipedia)
• He has been a prominent figure in LGBTQ+ representation within the beauty industry (Wikipedia)
• His brand frequently features inclusivity in campaigns (Jeffree Star Cosmetics official website)

What happened between Jeffree Star and Kylie Jenner?

Origins of the feud

• Public accusations and social media drama erupted in 2020‑2021 (Wikipedia)
• Dispute centered on business competition and personal grievances (Wikipedia)
• Both parties made posts that were later deleted (Wikipedia)

Current status of their relationship

• They have not publicly reconciled as of 2024 (Wikipedia)
• No joint statements or public interactions have occurred (Wikipedia)

The catch: The feud helped generate massive engagement for both sides, but the exact resolution — if any — remains known only to them. It’s one of the loose threads Star left behind.

Timeline

1. 2003‑2009: MySpace music career and rise to online fame (Wikipedia)
2. 2009: Released debut album “Beauty Killer” (Wikipedia)
3. 2014: Launched Jeffree Star Cosmetics (Wikipedia)
4. 2015‑2020: Engagement to Nathan Schwandt (Wikipedia)
5. 2020‑2021: Public feud with Kylie Jenner and other controversies (Wikipedia)
6. 2021: Moved to Wyoming and purchased a ranch (Business Insider)
7. 2022‑2024: Reduced public appearances; focuses on ranch and cosmetics (Business Insider)

What remains unclear

“Life and face update from Wyoming.”

— Jeffree Star, TikTok, 2024 (Source)

“Our latest edition — Van Gogh the camel.”

— Jeffree Star, Instagram, 2024 (Source)

For Jeffree Star, the choice between public life and the quiet of the ranch is now clear: he’s betting on the latter, and his fans will have to watch from a distance.

For those following the beauty mogul’s past feuds, Kylie Jenners Met Gala appearance offers a glimpse into the glamorous world he left behind.

Frequently asked questions